Click-Through Rate (CTR) Conversion Rate Cost-Per-Click (CPC) Return on Ad Spend (ROAS) Quality Score Improvement Lead/Customer Acquisition Cost
1. What is Pay-Per-Click (PPC) advertising and how does it work? PPC is a digital advertising model where you pay a fee each time someone clicks on your ad. It’s a way to buy visits to your site, rather than earning them organically. Platforms like Google Ads and Meta Ads show your ad to users based on keywords, demographics, or interests, and you only pay when someone interacts with it.
2. How much budget do I need to start a PPC campaign? There’s no fixed amount — budgets can range from ₹10,000 to ₹10+ lakhs per month depending on your goals, industry competitiveness, and geographic targeting. We’ll help you define a budget that aligns with your objectives and optimize for the best return on ad spend (ROAS).
3. How quickly can I see results from PPC? You can start seeing traffic and conversions within a few days of launching the campaign. However, peak performance typically occurs after 2–4 weeks of testing, data collection, and optimization.
4. Do you provide landing page or ad creative services? Yes. We offer complete campaign support including copywriting, graphic design for ad creatives, and landing page development — all designed to increase your Quality Score and conversion rates.